Remarkable journey through 2023

As we bid farewell to 2023, Paul Brunngård, a new shoe care brand to challange the classical big players, has traversed a path marked by exceptional accomplishments, growth, and a few challenges along the way. Let’s take a moment to reminisce on the remarkable journey this year has been for us.

Achievements that Marked a Landmark Year

Our inaugural event at Savile Row alongside Arterton London stands out as a pivotal moment. This event not only marked our introduction to the discerning UK market but also garnered phenomenal reviews and invaluable feedback, affirming our commitment to excellence in shoe care.

Providing a shoe care service at the shop of Arterton London was a perfect way for us to get to know the customers in UK better. We shined alot of shoes and got the time to make great videos on how to use them together with mr William of Arterton London.

The resounding acclaim from esteemed influential individuals and publications like Dress Well, Welted Ware, Vladimir Riché Ape to Gentleman, Shoe Snob, and Permanent Style has been nothing short of exhilarating. These rave reviews serve as a testament to our dedication to quality and meticulous craftsmanship.

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Moreover, our collaboration with Care of Carl, a distinguished purveyor of high-quality menswear, has been a game-changer. This partnership has allowed us to extend our reach further, establishing a stronghold in the realm of top-notch shoe care.

visit the shop at Care of Carl.

Review Highlights and Engaging Events

The Shoe Shining Championship in Sweden and the bustling Shoe Shining Event at Ströms garnered immense attention and enthusiastic participation. These events not only celebrated the art of shoe shining but also reinforced our brand’s connection with our dedicated audience.

The event served as a platform not only for impeccable shoe shining but also as an engaging forum for our users to delve deeper into our product development journey. Customers were eager to explore and understand our diverse range of shoe care products, with a keen interest in learning how to effectively utilize these offerings for their beloved footwear.

The presence of a former champion in shoe shining added a touch of prestige and expertise to the event, allowing our customers to experience firsthand the finesse and skill required in proper shoe care. Their interaction with our knowledgeable experts paved the way for insightful discussions on the artistry behind our product development and its practical application.

We had the privilege to witness the outstanding talent and finesse of three remarkable champions: Jonathan Petersson, Simon Karlberg, and Johan Wennerholm. Each finalist showcased unparalleled expertise, earning our utmost respect as some of Sweden’s finest shoe shiners.

Their captivating performances were nothing short of a spectacle, where they demonstrated exceptional, distinctive, and individual techniques to achieve an impeccable shine within a remarkably short span. Their prowess in the art of shoe shining left an indelible mark, highlighting their dedication to their craft.

Among these exceptional finalists, Johan Wennerholm emerged as the ultimate victor, clinching the well-deserved medal for the 2023 Swedish championship. His exceptional shine was a testament to his mastery and skill, setting a new benchmark in the realm of shoe shining.

Johan’s technique in applying a high shine was nothing short of awe-inspiring. His meticulous approach and fierce dedication to perfection were evident in every step of the process, leaving spectators in admiration of his expertise.

The championship not only celebrated the talent of these extraordinary individuals but also served as a platform to honor the artistry and precision that goes into perfecting the craft of shoe shining. It was a testament to the dedication and passion these champions exhibit in their pursuit of excellence.

Challenges Faced

Amidst our triumphs, we encountered challenges in meeting the overwhelming demand for video content. Acknowledging the importance of guides to our valued customers, we’ve committed to prioritizing their creation in 2024, ensuring an enriched experience for all.

Looking ahead, our ambition knows no bounds. We aspire to offer our exceptional range of shoe care products to the global stage. In 2024, we aim to strengthen our reach and prescense in UK and provide the availability the finest shoe care to all who seek it.

Join Our Journey: Subscribe for More!

As we stride into the future with renewed vigor and dedication, we invite you to join us on this thrilling expedition. Subscribe to stay updated on our latest developments, upcoming events, and unrivaled shoe care tips that exemplify the Paul Brunngård standard.

2023 has been a year of milestones, learning, and growth for Paul Brunngård. As we eagerly anticipate the adventures that 2024 holds, we express our heartfelt gratitude to our patrons, partners, and supporters who have accompanied us on this incredible journey.

Here’s to a promising future filled with excellence and innovation in shoe care – from Paul Brunngård, where every step is a testament to craftsmanship and quality.

Happy new year!


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